This practical guide is aimed at those who are interested in marketing automation and want to know more about this technology.
📗 What’s inside:
- Introduction to marketing automation
- Understanding how data fuels marketing automation
- Benefits of marketing automation
- Improved targeting of messages, efficiency, and ROI
- Better customer experience
- More leads, and of better quality
- Higher conversion
- Manual work eliminated
- Combining data different channels
- Closer cooperation between sales and marketing
- Tips for picking your provider
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