If you don't measure it, you can't improve it.
Measuring plays a major role in improving communications and PR. This guide steers you through the path of measuring external communications, step by step.
By reading this guide, you'll learn
- What measurable communications and PR is
- Why you need to measure the impact of your external communications
- How to start measuring
- How to utilize the measuring results
“Utilize measuring also as a learning experience. Thanks to measuring results, you learn to recognize the points where communications and your skills can be improved.”
Iina Mikkola
Account Director, PR Specialist, Liana Technologies
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