We have helped major publishing houses in improving their digital marketing and creating new revenue streams online.
Marketing technology for customer lifecycle marketing
With the help of Liana®Cloud media and publishing houses can easily improve their digital marketing: newsletters with individual personalized contents and automated delivery, user base segmentation and individual messaging for each of the segments or targeted automated advertising campaigns – our marketing technology stack has all you need to do customer lifecycle based marketing.
Create online revenue with no third party involved
Liana®Cloud platform not only enables publishing houses and owners of media to run newsletters with automated content and delivery, but also creating new revenue streams from their own newsletters: A unique technology allows advertisements to be seen in all newsletters, enabling cost per view pricing for advertising – without any third party involved. Your media sales teams can do the newsletter advertising themselves.
How to almost double your newsletters subscribers within one year
Iltalehti is part of Alma Media – a media company focusing on digital services and publishing. Its newsletter already had tens of thousands of suscbribers before they started to use Liana's email marketing solution, but this number still almost doubled within the course of a year. Furthermore, Iltalehti started to use reader surveys and monitor opening and click rates to ensure that the newsletter contents meets the needs of the readers.
"The best thing about Liana’s email marketing service is your own contact person who knows our product and what tools we use, and also understands our goals for using the service."
How can we help you?
Our tools are made to custom fit your individual marketing needs. Get in touch with our team of experts and get to know how we can help you solving your digital marketing challenges.