Liana Playable

Playable is a marketing technology platform that helps brands create interactive, gamified experiences to collect customer data, boost engagement, and drive marketing performance.

By transforming traditional digital marketing into engaging, interactive challenges and games, Playable enables companies to gather marketing permissions, enrich customer data and enhance marketing effectiveness across digital channels.

Email List Enrichment and Engagement

The platform improves email marketing effectiveness by:

• Collecting marketing permission and newsletter subscriptions utilizing playable content
• Segmenting audiences based on game interactions and preferences
• Boosting email list quality
• Increasing email open rates by 2-3x compared to e-mails with traditional content

Enhanced Data Collection and Permission Marketing

Playable enables businesses to capture high-quality customer data through engaging interactive experiences. Unlike traditional forms, gamified content incentivize users to willingly share information, resulting in:

• More comprehensive and accurate customer profiles
• Higher-quality marketing permissions
• Increased voluntary data sharing

Advertising Performance Optimization

Playable delivers exceptional returns on advertising investments by:

• Reducing customer acquisition costs through engaging ad formats
• Improving ad click-through rates
• Providing deeper audience insights for targeted marketing
• Creating memorable brand interactions that drive conversion