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We regularly post new articles, infographics, videos and guides in our blog.

Engage, Inspire, and Convert – Email Marketing for Hong Kong Education Sector

Email marketing has significant potential for the education field in Hong Kong. With a dynamic digital environment and a population valuing education, educational institutions can use targeted email marketing to engage students, parents, and alumni effectively.

Data-Driven Marketing – What Is It and How Is It Done?

Data-driven marketing helps you better understand your customers and offer them precisely what they need. In this article, we explain what data-driven marketing is, why it is essential, and how marketing automation can enhance the results of data-driven marketing.

From Bookings to Loyalty: Why Marketing Automation Is Essential for Modern Hospitality in UAE

Marketing automation offers a powerful toolkit to help the hospitality sector achieve goals through personalized marketing, efficient workflows, and data-driven insights.

Revving Up Success: The Benefits of Email Marketing in the Automotive Industry in UAE

In the automotive industry, connecting with customers at the right time with the right message is crucial. Here, we’ll explore the key benefits of email marketing within this sector and why it’s an indispensable strategy for automotive businesses looking to thrive.

The State of Marketing Automation 2025

Know the Value of Your Marketing Actions - the Basics of ROI

With ROI, you’re able to have a better understanding of how your marketing actions perform. But what is it exactly, and why it is important to calculate it?

Marketing Automation Trends 2025 – How to Master the Trends

In this article, we introduce the most important marketing automation trends 2025. We also provide practical tips for mastering the trends so that you can implement them as part of your daily work.

What on Earth Is Omnichannel?

What is omnichannel marketing, and how does it differ from multichannel marketing? Multichannel marketing has been a staple in the marketing world for quite some time now. So, what has changed, or has anything changed at all?

Marketing Automation & CRM – the Greatest Benefits and Best Practices

The combination of marketing automation and customer relationship management (CRM) brings many benefits to marketing and sales teams and the entire company. Jump in to learn more about these advantages and how to utilize the solutions together efficiently.

8 Tips How to Personalize Your Emails

Have you ever wondered how to make your emails distinct and easy to notice? Keep on reading to learn 8 effective email personalization practices.