10 Most Common Misconceptions About Marketing Automation
Marketers are finally embracing the potential of marketing automation tools. But before we get to work, let's shed a few of the most common marketing automation misconceptions.
5 Questions and Answers: This Is How You Get Started with Marketing Automation (Without Any Grey Hair)
Marketing automation can be a long, distressing and expensive project – or not. We gathered five questions and tips from professionals. Are you thinking about marketing automation? Ask yourself these questions!
6 Ways to Improve Online Customer Experience in Tourism
In the first article in our series, we presented the ways to improve online experience in eCommerce. Then, we continued the discussion with the tips on how to build a superior online experience in the IT industry. In the last article in this series, we compiled the list of 6 ways to improve online experience in tourism.
6 Ways to Improve Online Customer Experience in IT
In January we dived into online customer experiences in e-Commerce. Now it’s time to take a look at the ways to build a superior online experience in the IT industry.
14 Reasons to Use Marketing Automation
For most of those who do professional marketing, an automation tool is either an everyday instrument or at least is on the top of the shopping list for 2017. Here are 14 reasons to take it into action!
Buying Process at a Turning Point – Do You Lead Your Customers Through the Buyer's Journey?
In March, we shed some light on the subject of omnichannel marketing in our blog. Mapping out the customer's digital journey and defining the roles of marketing channels are some of the most important elements of omnichannel marketing. This month we'll take a look at the digital buying process.
O2O – How to Combine Online and Offline Customer Experience
O2O i.e. online-to-offline marketing aims to reach the customer through multiple channels exactly where they might be at a particular time. What different ways can you use to combine the online and offline customer experience?
Marketing Automation Benefits in Numbers
Marketing automation is used in a growing number of companies and many are considering it. Automation is commonly regarded as something that boosts your business and saves resources but what do the studies say? Is marketing automation worthwhile?
Marketing Automation in Practice, Part 4: Taking Full Advantage of the Existing Customer Data
Most companies continuously gather an enormous amount of data about their customers. Despite the amount of information, the big picture is often hazy – not to mention that all this data would be taken advantage of in marketing actions.
Marketing Automation in Practice, Part 3: Drip Campaigns – Step by Step Towards a Goal
Automated drip campaigns allow you to direct, teach and re-engage your customers on a longer time span. In the third part of our article series, we go through some practical examples of drip campaigns.