6 Ways to Generate Leads for Real Estate
Getting leads is one thing, but retaining, nurturing and closing them is another. How do you take care of your leads? How to stand out and how to offer a better online experience than your competitors?
Survey: What are the Benefits of Marketing Automation?
Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey.
6 Email Marketing Tips for Hotels
Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.
10 Most Common Misconceptions About Marketing Automation
Marketers are finally embracing the potential of marketing automation tools. But before we get to work, let's shed a few of the most common marketing automation misconceptions.
5 Questions and Answers: This Is How You Get Started with Marketing Automation (Without Any Grey Hair)
Marketing automation can be a long, distressing and expensive project – or not. We gathered five questions and tips from professionals. Are you thinking about marketing automation? Ask yourself these questions!
6 Ways to Improve Online Customer Experience in Tourism
In the first article in our series, we presented the ways to improve online experience in eCommerce. Then, we continued the discussion with the tips on how to build a superior online experience in the IT industry. In the last article in this series, we compiled the list of 6 ways to improve online experience in tourism.
6 Ways to Improve Online Customer Experience in IT
In January we dived into online customer experiences in e-Commerce. Now it’s time to take a look at the ways to build a superior online experience in the IT industry.
14 Reasons to Use Marketing Automation
For most of those who do professional marketing, an automation tool is either an everyday instrument or at least is on the top of the shopping list for 2017. Here are 14 reasons to take it into action!
O2O – How to Combine Online and Offline Customer Experience
O2O i.e. online-to-offline marketing aims to reach the customer through multiple channels exactly where they might be at a particular time. What different ways can you use to combine the online and offline customer experience?
Marketing Automation in Practice, Part 4: Taking Full Advantage of the Existing Customer Data
Most companies continuously gather an enormous amount of data about their customers. Despite the amount of information, the big picture is often hazy – not to mention that all this data would be taken advantage of in marketing actions.