14 Reasons to Use Marketing Automation
For most of those who do professional marketing, an automation tool is either an everyday instrument or at least is on the top of the shopping list for 2017. Here are 14 reasons to take it into action!
O2O – How to Combine Online and Offline Customer Experience
O2O i.e. online-to-offline marketing aims to reach the customer through multiple channels exactly where they might be at a particular time. What different ways can you use to combine the online and offline customer experience?
Marketing Automation in Practice, Part 4: Taking Full Advantage of the Existing Customer Data
Most companies continuously gather an enormous amount of data about their customers. Despite the amount of information, the big picture is often hazy – not to mention that all this data would be taken advantage of in marketing actions.
Marketing Automation in Practice, Part 3: Drip Campaigns – Step by Step Towards a Goal
Automated drip campaigns allow you to direct, teach and re-engage your customers on a longer time span. In the third part of our article series, we go through some practical examples of drip campaigns.