Top 5 Ramadan Marketing Tips [Video]

Purchasing patterns change during Ramadan. Consumers tend to buy more due to traditional gifting during Eid al-Fitr. A survey by Criteo has shown that 61% of consumers in Saudi Arabia and 58% in the UAE intend to buy gifts for loved ones during this period.

That's why it is important to take advantage of the season and create effective marketing campaigns. We prepared these five actionable tips to help you prepare for Ramadan marketing. 

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Relevant reading:

• What Food People Share on Social Media in the Middle East [Infographic]

Sources:

• Marketing during Ramadan in Malaysia in 2019
• Google’s newest Ramadan Statistics for Ramadan 2019
• Ramadan 2019: Key Lessons and Takeaways for Global Advertisers
• Ramadan marketing ideas: how Muslims can be lucrative for your business
• Infographic: Ramadan consumer behaviour in MENA