Marketing automation
Turn customer data into revenue with LianaAutomation – the powerful marketing automation platform that delivers perfectly timed, data-driven marketing campaigns.
Seamlessly integrate and utilize data for multichannel marketing, from personalized WordPress website experiences to highly targeted campaigns.
Drive more high-quality leads, increase customer engagement, and maximize upselling and cross-selling with smart marketing automation workflows – independently or with the help of our experts.
Utilize customer data effectively: With LianaAutomation, you can create customized, targeted campaigns based on customer data for different audience segments. You can also automate customer segmentation.
Multichannel campaigns: Create campaigns that reach your target audience across multiple channels. Integrate newsletters, WhatsApp messages, and website personalization into the same marketing automation workflows.
Optimizing upselling and cross-selling: By leveraging LianaAutomation, you can better identify your customers' needs and make the most of upselling and cross-selling opportunities.
LianaAutomation Pro: Easy way to start marketing automation. Starting from 290€/month.
LianaAutomation Business: Professional's choice for marketing automation. Starting from 450€/month.
LianaAutomation Enterprise: Marketing automation for advanced use with integrations across multiple data channels. Request quote!
Explore the pricing in more detail, including options in various currencies. The prices also include the LianaMailer email marketing tool. You can further streamline the start of using LianaAutomation by purchasing onboarding training.
LianaAutomation
Automate and personalize content
How LianaAutomation boosts your marketing?
Data-driven marketing actions
Harness your customer data to drive smarter, automated marketing. With LianaAutomation, you can automate segmentation, create personalized campaigns based on real-time behavior, and optimize engagement with data-driven marketing automation workflows.
Customer journey automation
Reach your audience through email automation, SMS, WhatsApp, website personalization, and paid ads – all in one marketing automation platform. LianaAutomation is a customer journey builder that enables seamless workflows to engage leads and drive conversions.
Lead generation made easy
Boost lead generation by combining marketing automation with sales automation. Identify upselling and cross-selling opportunities, detect churn risks early, and act with personalized workflows – whether you're scaling globally or optimizing lead generation locally.
The Numbers Speak for Themselves
Our platform has hundreds of happy users from companies to government organizations. Users especially appreciate the comprehensive features, friendly customer service, and ease of using the software.
Customers
600+
NPS for marketing automation as a service
86
Effectiveness over a traditional email campaign
+ 500%
Customer's grade for support services
4.5/5
Capterra
4.3/5Automate Content in Multiple Channels
With LianaAutomation, you can collect and utilize first party data for multi-channel marketing efforts. Capture data from e.g. your website or online store, social media channels, or CRM.
Use the data you possess to create workflows that consist of newsletters, SMS messages, Paid Ads, mobile app push notifications, and more or utilize it for website content personalization. This way, you'll reach your customer in multiple channels, always at the right time.
Ensure Data-Responsible Marketing with LianaAutomation
With our tool you own the data. This makes it easy to ensure that your marketing efforts are not compromising your own or your customers’ data security, and they comply with EU’s data security regulations. We will never give your data to third parties.
At Liana, we take care of data security in various ways and our processes comply with GDPR through technical and organizational actions, so you can be sure that things run smoothly and your data is kept responsibly.
Personalize your WordPress site with marketing automation
Soon it's possible to leverage the possibilities of marketing automation on your WordPress website and create personalized content views based on customer data and generated segments. You can finally create the most effective content for each of your visitors!
Provide more relevant and enticing content while enjoying higher conversion rates and a better overall customer experience. With LianaAutomation, you can be among the first to utilize marketing automation for website personalization.
We have invested in customer segmentation and utilize the information provided by customer programs in the development process. Automation plays a crucial role in upselling and cross-selling as well. By identifying the products and services with potential for a customer, we can target them with relevant communication.
Get the Assistance You Need to Bring Results
We teach you to use our tool, so you can enjoy the benefits it brings as quickly as possible and create efficient workflows for various purposes easily. You can also have Liana's experts plan and implement campaigns for you.
Get an easy start with us
Jumping into the world of marketing automation is easy with us: we teach you to use the software, and you can utilize ready-made templates of the tool when building your first workflows.
More results with less work
Market cost-effectively and reduce the manual work required for various marketing actions. Once your workflows and messages are built, you can let the tool take care of the work and focus on other tasks.
Achieve measurable results with our experts
Let Liana's experts help you get the most out of marketing automation. We help you turn your wishes and goals into concrete marketing actions and achieve measurable results as an additional service.
Use Cases
Our platform offers efficient solutions for lead generation, improving digital customer experience, building successful workflows for your online store – and many other use cases. If the use case you are looking for is missing from the list below, contact us to discuss your needs.
Expand from digital marketing to printed materials by adding a trigger for an automated print campaign into your automation chain.
You can automate orders and deliveries for printed materials and order individual or recurring deliveries.
LianaAutomation offers versatile automation options for online merchants. Send effective upselling and cross-selling content to your customers, such as product notifications, shopping cart reminders, and messages to activate passive customers.
We offer ready-made integrations to several eCommerce platforms and also build customized integrations based on your needs.
You can automate almost all event marketing from invitations to thank you letters and feedback surveys.
You can also easily collect sign-ups, target newsletters to event visitors, collect marketing consents during event communications, and automatically export consents to the tool.
Identify prospects, gather information about their activities and needs, and convert website visitors into customers.
Generated leads can automatically be added to lead nurturing campaigns, aiming to guide them toward customership.
Add push notifications and in-app messaging into your campaigns. This way, you can nurture leads and follow your customers along their journey on all screens.
Our tool can be natively integrated into mobile apps, becoming the backbone of your mobile strategy.
Ensure a great customer experience with onboarding campaigns.
Make sure that all customers have the same information about your offering, and get to know which of your other products a customer might be interested in next.
LianaAutomation enables sending automated WhatsApp messages as part of your automation chains. All conversation data is stored in the automation tool instead of being saved only in the messaging app. With automated WhatsApp messages, you can, for example, increase the visibility of your campaigns and remind the recipient of upcoming events.
Integrate With Tools You Use on a Daily Basis
You can integrate our software with the tools you want to import data from into your campaigns. LianaAutomation has a native integration to other Liana®Cloud tools. We also offer several ready-made integration add-ons to CRM systems, eCommerce platforms, and other solutions.
If you are looking for more complex custom integrations, let us know. Our specialists do all the legwork for you – every integration is made in-house.
Frequently Asked Questions about Marketing Automation
Marketing automation enables the automation of repetitive marketing actions, such as email messages, mobile app push notifications, or WhatsApp messages. With automation technology, you can gather and integrate data from other channels and utilize it in various marketing campaigns.
Implementing marketing automation is easy with the right partner and platform. First, determine what are your goals and what you want to achieve with marketing automation to help you choose the right platform. With LianaAutomation, you don’t need to have the technical knowledge, and starting to use the tool is low effort – we will do the heavy lifting for you.
If you feel like you don’t know where and how to start, read our article to learn more about how to get started with marketing automation.
Marketing automation, among other things, increases marketing efficiency and ROI, aids in targeting your marketing messages, and leveraging data from various sources. It improves customer experience, generates more leads, and overall, is a cost-effective marketing tool.
Marketing automation is important for many reasons, as it offers multiple benefits to businesses looking to streamline their marketing efforts. Read our article to find out what marketers think are the most important benefits of marketing automation.
Marketing automation can be used for:
- Sending automated print campaigns,
- eCommerce automations,
- Automating almost all event marketing from invitations to thank you letters,
- Generating and nurturing leads,
- Mobile app push notifications,
- Onboarding automations, and
- Automating WhatsApp messages.
Read our article to discover 5 ways to use marketing automation and how marketing automation can benefit your business.
Hear What Our Customers Say About Us
Over 3,500 companies trust Liana Technologies to deliver their Marketing & PR Technology stack worldwide. Liana has customers in 29 different countries and the technology is offered in several different languages.
Dive In Our Blog for Inspiration
You can find inspiring content and useful marketing tips on Liana's blog. We regularly post new articles, infographics, videos and guides.