Personalize Your WordPress site with Marketing Automation
GrowthStack by Liana offers a unique way to personalize content on your WordPress site. Take advantage of marketing automation on your website and create personalized content views based on your customer data. Use A/B testing to find the most effective content and monitor and optimize your site's performance with advanced analytics features.
Watch the video to see how it works!
Who can personalize their website?
LianaAutomation and WordPress' integration is suitable for anyone who wants to utilize marketing automation to personalize their WordPress website and to use A/B testing on their content. The integration helps you to work in a data responsible way and to use your own data, i.e. 1st party data.
What kind of a website can you personalize?
You can personalize content with marketing automation on a WordPress website that uses the Gutenberg editor. Gutenberg is a content editor that lets you edit and manage your website's content yourself and to improve them forward independently.
What benefits does personalization offer?
By personalizing your website content you can efficiently target messages to the right target groups, grow ROI, improve customer experience, and stand out from your competitors – just to mention a few benefits. With the integration you're able to utilize page visitors' data and customer data from different data sources.
Provide the most relevant content at the right time
Personalize content based on the stage the customer is at in the buying journey.
New customer view
Guide new customers toward the desired action, such as making a purchase. Personalize content based on customer behavior or your own customer data.
Returning customer
A returning customer sees personalized content based on their previous behavior on the site.
- Increase page conversion rates with personalized offers and product recommendations, and by A/B testing the effectiveness of the content.
- Reduce immediate exit rates: page visitors stay longer when engaging with relevant content targeted at them.
- You can leverage personalization by utilizing customer data from multiple sources.
Stand out from the crowd and meet the needs of your customers
- Better customer experience: Personalized content that's based on the visitor's attributes is more appropriate, attractive, and engaging
- Stronger brand: You can attract positive attention and stand out from competitors with personalized website content
- Make customer's decision making easier: Consumers are more likely to buy from companies that offer content that's personalized to their needs
How can I personalize my site content?
You can personalize your WordPress site content per visitor based on the segments you define in the marketing automation platform LianaAutomation: create different texts, images, and whole content views.
- To define the segments (or target groups) for different content views, you can use other systems integrated into LianaAutomation, such as CRM or ERP.
- The segment data is automatically transmitted to WordPress and each segment will see a website view that you have customized for them.
- You can also A/B test the content and analyze the results based on conversions.
Improve performance and achieve tangible results
Our unique suite of WordPress content personalization, A/B testing, and analytics tools equips you with the insights and resources needed to understand and serve your audience, optimize your WordPress website performance, and achieve tangible results.
Website personalization
Personalize content based on information obtained from websites, such as location and behavior, in addition to the segments created in LianaAutomation.
A/B testing
Create multiple versions of the same content and test which one works best. A/B testing helps to find the most effective content for the right target audiences.
Analytics
Enhance the basic analytics features of WordPress. GrowthStack provides detailed, page-specific information that helps you improve your results.
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These automation features you can already use in WordPress
We are constantly developing the integration of WordPress and the marketing automation tool LianaAutomation. You can already take advantage of these features:
- Forms: Segment the customer data obtained from the forms on the WordPress site and make automations based on the form data.
- Site tracking: segment and make automations based on site visits.
- WooCommerce: segment and make automations based on online store order data.